Isha Enterprises, based in Mumbai, India, provides comprehensive packaging design solutions. Packaging has been designed for bottles, CD covers, mousepads, talcum powder, herbal shampoos and cartons for various products.

A product's packaging design is the very first introduction a consumer has to a product. The effectiveness of the packaging design is one of the primary factors in deciding whether the customer opts to relate to a product or not. To make the all important decision of whether to buy or not to buy. Which is why packaging design plays such an important role not only in establishing the identity of a product, but also in making sure that the product is bought.

While designing the packaging for a new product, the focus is on the creation of the entire brand personality. In the redesign of existing packs, care is taken to upgrade the pack without losing any of the existing brand equity. The aim always is to create effective, attractive packaging, that does justice to the product and invites involvement.